When we first began the Amaltaskin journey, we had jumped right into the clean beauty segment. We were all for natural and natural derived skincare.
While diving deeper, we realised who we were and what our purpose was.
The reason we loved ‘Clean Beauty' was not because we thought that all ‘Non Natural' or synthetic or ‘chemical’ was bad or harmful, but we wanted to go back to nature.
The objective was to live with our planet. To live in harmony and to use the gifts of nature without exploiting them.
We did extensive research on forest produce, wild harvests as well as farming that did not use extensive resources.
We objectively looked into ‘synthetic’ ingredients and fell madly in love with a few!
We looked into Ayurveda, science journals and broke a whole lot of beakers to come up with the products that would incorporate our beliefs.
Consciously deciding to work with locally grown ingredients , to not only work towards improving our economy but also reduce our carbon footprint.
But we also wanted the best actives and ingredients that world class labs had to offer. So we added them too!
Going back to who we are, we eventually realised that we value this Earth a lot and for sure do not want that to be messed around with. Our skin came a close second.
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